“If you don’t design your future you have to accept the one that turns up”
Rita Clifton, Former London CEO and former UK Chairman of Interbrand
If your staff know where they are heading they will be more engaged, motivated and productive.
But creating a vision can be challenging and often fails, for one of three reasons.
Firstly the people involved find it hard to agree and get preoccupied with wordsmithing a concise statement.
Secondly the process hasn’t been designed to engage effectively with everyone inside the organisation.
And lastly, the detailed work to identify how that vision is going to be delivered and used to inform business planning doesn’t get done.
At Dean & Donaldson we know how to make this a simple, straightforward and successful exercise.